Today we are posting our contributions to the Insecure Writer's Support Group: Guide to Publishing and Beyond. (It's also the one year anniversary of the website!)You can share about writing, publishing, or marketing. I've decided to write about marketing. And of course, I give permission for my entry to be included in the anthology. :)
Marketing: Express Yourself
By Krista McLaughlin
One of the things I’ve struggled with the most is marketing. I don’t like spamming people and screaming at them, “BUY MY BOOK!” There are two types of marketing with publishing: product and personal. When a reader buys your book, they also get a glimpse of the author. I wanted to share a few things I learned about expressing yourself online.
1. Be yourself.
Don’t be afraid to admit you like chocolate, binge watch Disney channel shows on Netflix, or quote Star Trek. Connect with your readers and find out what things you have in common. It builds a relationship between the reader and author.
2. Share a little about what you’re working on.
I always love when one of my favorite authors gives me a hint about what’s to come or asks an opinion about a character name or shares teasers.
3. NEVER take out your frustration on your readers.
Your readers are the people who support your coffee or peanut butter cup addiction when you’re writing. There’s a line between being honest and open and being rude. Don’t insult them. Treat your readers with respect, even when you’re upset. Vent to your family/friends, not online. You’re in the public eye and want to give a positive image. It’s okay to share flaws or failures, but not take out your frustration.
4. Reach out to others!
Whether you are talking to readers or other authors, use social media for branching out! Support other authors, celebrate their successes, and meet new people. Some of the best conversations I’ve had with other writers were about Middle Earth, hairy butts, and our mutual love of certain Star Trek characters. Express yourself, but use discretion and have fun! Marketing is not only about your book; it’s about you too.
Krista McLaughlin self-published her novella "Breathless" this year, loves caramel lattes and Star Trek, and blogs at www.kjmclaughlin.com.
Thanks for reading and be sure to visit others and read their entries for the anthology! :) Happy Anniversary to the Insecure Writer's Support Group!